Currently reading on the mobile web is very slow and frustrating but that is all about to change. The Accelerated Mobile Pages (AMP) Project is a global, industry-wide initiative with publishers large and small all focused on the same goal: a better, faster mobile web. It is an open source initiative that embodies the vision that publishers can create mobile optimized content once and have it load instantly everywhere. In essence, Google’s AMP Is Speeding Up the Web By Changing How It Works.
To use AMP,